A subtle point, but a stock image or one ‘borrowed’ from another listing will act as a red flag to buyers. As well as putting large, good quality images right in front of the user, this also backs up that the photos are your own, and not stolen from somewhere else. Include images – I always like to include the same, high quality images that I have uploaded to the listing inside the description itself. Not mentioning something that is shown in the photos (or is just obvious – like normal wear and tear) will make potential buyers wonder what else you didn’t mention. I would avoid the use of colours and stay away from fancy themes.īe accurate – State clearly exactly what is included, and the condition of the items. Highlighting even the smallest blemish on an item is much better then staying quiet. Anything else just adds noise to an already noisy page. Keep it simple – Black text on a white background (the default) with some high quality images (see below) make the best descriptions. If you need to outline some specifics, then a bullet list is ideal for this. In general, you want to hit the following key points: what you are selling, it’s condition and how you will ship the item. Buyers don’t want to have to read long paragraphs to extract the key facts. Keep it short – Just because you are selling yourself and the item doesn’t mean you need to waffle.
Putting time and effort into a good listing will reassure the seller that not only is this the item for them, but that you are the person to sell it to them. Below are my dos and don’t for creating a eBay item description that will sell. If they get to the point where they are reading the item description, then your listing has passed these initial checks. The description you created will be the difference between a buyer purchasing your item, or clicking ‘back’ to continue wading through more listings.īuyers are judging your listings on two main criteria: is this the item I want? and how trustworthy is the seller? So creating a good description means answering these two criteria. When a potential buyer first lands on your listing, they are scanning the page for indicators or red flags that this isn’t the listing for them. eBay is an extremely crowded marketplace which means buyers may look at tens or hundreds of listings before they get to yours. The purpose of an eBay item description is not only to sell the item, but also to sell yourself as a seller.
0 kommentar(er)
